AXA Turkey enhances its vision with empathy-based assurance and innovative, agent-focused solutions for a stronger insurance future.
In Istanbul’s Atatürk Cultural Center, AXA Turkey brought together over a thousand agents in a dynamic gathering that celebrated growth, innovation, and a renewed focus on human-centered reassurance. The event highlighted the company’s financial results for the third quarter of 2025, as well as its forward-looking strategy that prioritizes empathy as a unique form of guarantee for customers.
During the meeting, CEO Yavuz Ölken presented key achievements, revealing that AXA Turkey had expanded its market share across nearly all business lines and achieved growth significantly above industry averages. He underscored that this success, mirroring AXA Group’s global momentum, stemmed from strong cooperation with agents and a commitment to customer-focused product development.
Under the concept of Empathy Assurance, AXA Turkey has opted to redefine insurance as something more than a reactive safety net. Instead, the approach transforms the relationship between insurer and customer into a trust-driven partnership where technology, innovation, and understanding combine to protect every aspect of life—from business continuity to health and digital security.
According to Ölken, this transformation is more than just a business strategy: it represents an evolution in how people relate to protection and risk. “Empathy assurance is not about policies—it’s about people,” he emphasized, adding that the model will continue to shape the company’s operations in 2026 and beyond.
Listening closely to evolving societal and business needs, AXA Turkey continues to design products that reflect today’s realities. Offerings such as the ‘My Business Health Plan’ for small businesses, the Farmer Protection Package against climate-driven risks, and Cyber Risk Insurance solutions tailored for both SMEs and individuals demonstrate the company’s drive to pioneer new forms of coverage for an increasingly digital world.
Each product is created to close protection gaps and ensure that every customer—from tradespeople to farmers—can rely on AXA’s assurance philosophy, which now includes both emotional and environmental dimensions.
AXA Turkey’s journey toward digital excellence continues through groundbreaking tools such as the ‘YAVER’ system, powered by AXAGPT. This innovation serves as a learning, data-driven platform designed to support sales teams and agents with real-time insights. Over the last two months alone, it has contributed over 50 million TL in additional sales volume, demonstrating its operational and commercial impact.
Ölken noted that YAVER would soon be available via the AXATek platform, enabling agents to leverage technology for both performance and customer connection—marking a bold step forward in the digital transformation of the insurance landscape.
Adding an emotional layer to the event, national swimmer Bengisu Avcı—the first Turkish athlete to complete the grueling Ocean’s 7 challenge—took the stage to share her powerful story. Her narrative of courage, consistency, and adaptability mirrored AXA Turkey’s own message: that faith in human potential is the greatest assurance for the future. Avcı also called attention to environmental challenges such as biodiversity loss and climate change, aligning with the company’s sustainability vision.
For AXA Turkey, environmental and societal responsibility remain at the heart of long-term strategy. Green energy investments, low-carbon insurance solutions, and partnerships promoting biodiversity protection form essential pillars of the company’s sustainability roadmap. From reducing climate risks to encouraging social resilience, every initiative advances AXA’s ongoing mission to “protect what is valuable to people for the sake of human progress.”
The path that began with the “Insurance 4.0” vision in 2018 continues to evolve with purpose. Now, with empathy assurance shaping every layer of its operations, AXA Turkey reaffirms that the future of insurance lies not in risk management alone—but in strengthening human trust and possibility.
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