Mapfre Sigorta organised a special trip to Cappadocia for around 50 of its agents who had performed well in the first quarter of 2026. The event, which took place in two separate groups on 8–10 May and 5–7 June, was also attended by the company’s senior executives.
As part of the programme, travel agents visited Uçhisar, Güvercinlik Valley and the Göreme Open-Air Museum—key sites in Cappadocia that feature on the UNESCO World Heritage List. The event gave the travel agents the opportunity to experience the region’s historical and natural beauty.
Erdinç Yurtseven, General Manager of Mapfre Sigorta, stated that the event was an important opportunity to strengthen communication with the organisation’s business partners and to hear directly from agents about their expectations.
Yıldırım Türe, Deputy General Manager of Sales and Marketing and Member of the Executive Committee at Mapfre Sigorta, stated that they view their agents not merely as business partners but as fellow travellers, adding that the programme helps to foster collaboration on a stronger and more sincere basis.
