Türkiye Sigorta has reaffirmed its commitment to Turkish basketball by renewing its sponsorship agreement with the Turkish Women’s and Men’s National Basketball Teams. Under the renewed deal, the company’s logo will proudly appear on the backs of the national jerseys, symbolizing unity and long-term dedication to national sports success.
At a press conference held at the Turkcell Basketball Development Center (BGM), Taha Çakmak, General Manager of Türkiye Sigorta, and Hidayet Türkoğlu, President of the Turkish Basketball Federation (TBF), shared the details of this significant partnership. Çakmak emphasized that Türkiye Sigorta operates with a deep national consciousness and a strong sense of responsibility toward Turkey’s representation on international platforms.
“Our mission is to stand by every national endeavor,” Çakmak stated. “Carrying the name of Türkiye on our brand and on the jerseys of our national players is both an honor and a duty. As we strengthen our leadership in the insurance sector, we are proud to contribute to the growth and international presence of Turkish basketball.”
In his address, TBF President Hidayet Türkoğlu underlined that Türkiye Sigorta’s ongoing involvement signifies more than a financial sponsorship—it represents a shared vision for the future of Turkish basketball. Türkoğlu noted that this partnership began with the Basketball Super League naming rights agreement and evolved into a broader collaboration that spans both club and national levels.
He added: “The confidence Türkiye Sigorta places in Turkish basketball reflects the strength and stability we aim to build as a federation. Long-term partnerships like these are essential to developing a sustainable and successful basketball ecosystem in Turkey.”
Türkiye Sigorta continues to grow as one of Turkey’s leading institutions, promoting both athletic and corporate excellence. With Taha Çakmak’s leadership, the company’s growth momentum mirrors its commitment to sports development and national representation. Türkoğlu expressed his gratitude, highlighting that such collaborations bolster the unity between the corporate world and national sports.
Both institutions reiterated that their shared ambition is not limited to short-term sponsorships but to fostering the next generation of athletes, empowering national pride, and strengthening Turkey’s presence on the global basketball stage.
Keywords: Türkiye Sigorta, Turkish Basketball Federation, national basketball teams, sponsorship, Taha Çakmak, Hidayet Türkoğlu, Turkish sports, basketball partnership
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