Neova Sigorta Redefines Business with Innovative AI Strategy – NeovaNEXT

Neova Sigorta has taken a significant step toward reshaping its business model with an advanced artificial intelligence strategy that aligns technology with corporate vision. Moving beyond a simple technology investment, the company views AI as a strategic foundation designed to elevate customer experience, boost operational efficiency, and support sustainable growth.

Through its comprehensive program known as NeovaNEXT, the insurer seeks to deeply integrate AI into every layer of its processes. The initiative focuses on enhancing data-driven decision making, personalizing services for customers, and automating repetitive operational tasks. Within this framework, artificial intelligence operates as a supportive ‘digital assistant’—helping employees make sound decisions and increasing accuracy in risk assessments.

Sustainable and Systematic Digital Transformation

NeovaNEXT outlines a long-term roadmap that guarantees a sustainable transformation across short, medium, and long timeframes. Rather than functioning merely as a technology upgrade, this plan redefines company culture and strengthens relationships with customers and stakeholders. Through data analytics and machine learning models, Neova Sigorta enables faster and more predictive service, while maintaining an unwavering focus on ethical AI practices and data security.

Empowering Employees and Customers through AI

One of the most distinctive elements of the strategy is its people-centric design. Neova Sigorta reinforces its belief that AI should enhance human expertise rather than replace it. Employees benefit from advanced tools that automate repetitive work, allowing them to focus on creative solutions and customer interaction. This leads to a more responsive, personalized, and efficient service ecosystem for policyholders.

Leadership Perspective on Strategic Transformation

Aslıhan Çandır, Deputy General Manager of Technology and Innovation at Neova Sigorta, underlined the importance of the initiative by stating that “artificial intelligence is not only a technology but a strategic force that reshapes how business is conducted”. She emphasized that the company’s AI strategy supports the development of employee competencies, delivers faster and highly tailored customer solutions, and solidifies a culture based on data and innovation.

According to Çandır, ethical governance and data confidentiality remain at the heart of Neova’s transformation. The AI roadmap, formulated through cross-functional collaboration, showcases Neova Sigorta’s dedication to setting a new standard in the insurance sector’s digital evolution.

• #Neova Sigorta