HDI Insurance has introduced a refreshed brand philosophy emphasizing its enduring commitment to people with the message “Always by Your Side, Every Moment.” This new narrative bridges the relationship between life and insurance through a language that feels warm, genuine, and accessible. The accompanying AI-powered image film highlights everyday moments that embody trust, sincerity, and connection, reinforcing HDI Insurance’s promise to stand beside its customers at all times.
By adopting this new communication approach, HDI Insurance goes beyond the traditional understanding of insurance as a service used only in emergencies. Through authentic scenes from daily life, the brand shows that its commitment extends to every stage of customers’ journeys, not just during moments of need. The narrative focuses on how the company’s presence becomes a reassuring and constant part of life — a reflection of its new brand essence.
According to CEO Firuzan İşcan, the message “Always by Your Side, Every Moment” encapsulates HDI Insurance’s long-standing people-centered approach. İşcan emphasized: “For us, insurance is more than a contractual safeguard; it’s a pledge to offer trust, sincerity, and accessibility in all aspects of life. With this statement, we aim to deepen the genuine bond we’ve built with our customers.”
Throughout the year, HDI Insurance plans to further expand this holistic communication strategy across its product range and customer touchpoints. The brand will leverage both traditional and digital channels to communicate its vision consistently and sustainably.
Imprint
Advertiser: HDI Insurance
Advertiser Representatives: Özge Altıntaş, Ezgi Çalışkan, Sena Özkan
Advertising Agency: Rhino Runner
Production Company: Rhino Runner
Directors: Yalın Şen, Taylan Gürler
AI Animation: Yalın Şen, Taylan Gürler
Advertising Music: Envato Elements
Voiceover: Kerem Alışık
Media Planning/Buying: Ingage
PR Agency: Mese Communication and Public Relations Consulting
With this renewed message and authentic storytelling, HDI Insurance reinforces its trust-based approach, aiming to be more connected, empathetic, and accessible—truly remaining “always by your side, every moment.”
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