AXA Turkey Enhances Digital Protection with New Personal Cyber Risk Insurance

AXA Turkey has introduced its new Personal Cyber Risk Insurance, a product designed to provide comprehensive protection against the growing wave of cyber threats such as phishing, identity theft, and social media account hacking. As cyber risks increasingly affect both organizations and individuals, AXA Turkey aims to strengthen digital safety for users across online banking, e-commerce, and social media platforms.

Comprehensive Coverage for Digital Security

The Personal Cyber Risk Insurance product offers a wide range of coverage, helping individuals safeguard their digital presence. This includes protection against identity theft, fraudulent websites, password theft, and even cyberbullying. The policy also covers legal expenses that may arise from incidents involving these cyber risks.

In addition to financial protection, policyholders can benefit from a suite of digital assistance services such as data monitoring tools, antivirus software, and a technology support package. These features help users detect threats early and respond effectively to potential cyberattacks.

Protection for Social Media Income and Online Presence

One standout feature of the policy is its focus on social media income protection. If policyholders lose access to their accounts due to malware, phishing, or unauthorized access, they can receive compensation for lost revenue within policy limits. Additionally, legal expenses—including attorney and mediator fees—are covered for any cases arising from cyber-related disputes.

Cyber Threats Are Rising Worldwide

According to recent global data shared by Barış Altın, Technical Director and Executive Board Member of AXA Turkey, ransomware-related damage claims have surged by nearly 50% worldwide. Altın emphasized that, “Individuals who actively use digital platforms, freelancers earning through online channels, and small business owners are now directly exposed to these threats.”

AXA Turkey’s new product responds to a critical need in the market, where internet usage and digitalization continue to increase while awareness of cyber protection remains low. Altın added, “Through our Personal Cyber Risk Insurance, we aim to make digital lives safer and provide individuals with a strong shield against today’s evolving cyber risks.”

A New Standard for Personal Cyber Protection

Offered under two tailored plans, AXA Turkey’s Personal Cyber Risk Insurance not only delivers financial security but also builds digital resilience among users. With cyber threats now ranked as one of the most alarming global risks in 2024, experts expect individual cyber insurance products to become increasingly essential.

By leading the market in this area, AXA Turkey continues to reinforce its commitment to innovation and customer protection in the digital era, ensuring that individuals have the tools and coverage needed to stay secure online.