HDI Sigorta enhances its market visibility and community engagement by supporting athletes and sports teams through strategic sponsorships.
As part of its sports sponsorship strategy, HDI Insurance introduced the “HDI Insurance on the Field” initiative, enhancing match-day excitement with in-stadium activities at the games of its sponsored teams. A special team formed by HDI Insurance brings the brand’s energy directly to the field through competitive setups, interactive practices, and entertaining games that encourage fan participation in the stands.
HDI Insurance has launched a fresh venture within its sponsorship endeavors. Through the “HDI Insurance on the Field” project, the company carries out lively stadium activities aiming to strengthen fan interaction at games where its sponsored teams compete. As part of the initiative, HDI Insurance established a dedicated squad responsible for home matches of the sponsored clubs. This crew, composed of mascots and animators, mirrors the passion of supporters with engaging competitions, interactive features, and enjoyable activities designed to involve spectators.
HDI Insurance’s team came together as one heart at the Galatasaray HDI Insurance Men’s Volleyball Team match on Sunday, February 1, at the Burhan Felek Vestel Volleyball Hall. The brand’s energy extended to the HDI Tribune, filled with HDI Insurance General Manager Firuzan İşcan, company employees, and their families, adding spirit to the stands. The Galatasaray HDI Insurance Men’s Volleyball Team sealed the excitement on the court with a triumphant performance.
HDI Insurance General Manager Firuzan İşcan noted regarding the project, “Through our partnerships in sports, arts, and social responsibility, we adopt an approach that promotes sustainable success, youth development, and societal contribution. We view backing Turkish sports and athletes as a corporate responsibility. With the HDI Insurance on the Field initiative, we aim to support our teams while joining in the enthusiasm of sports lovers.”
Continuing its efforts to back its sponsored teams and fans, HDI Insurance will maintain its presence at matches through the HDI Insurance on the Field project. This includes ongoing support particularly for the Fenerbahçe Wheelchair Basketball Team, Beşiktaş Men’s Handball Team, and Bahçeşehir College Men’s Basketball Team, along with other partner teams in the future.
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