Explore AXA Turkey’s bold move into data-driven transformation, reshaping the future with innovative strategies and insights.
Yavuz Ölken, CEO of AXA Turkey, recently participated in the Data Innovation Summit 2025, one of Europe’s largest events dedicated to data and AI innovation. The summit, held in Stockholm, brought together more than 3,000 professionals to discuss the evolving landscape of data-driven transformation and the burgeoning realm of artificial intelligence.
Redefining the future of the insurance sector, AXA Turkey transcends the traditional role of a financial safeguard, fostering a robust data-driven culture across all facets, from operational processes to enhancing customer experiences. This forward-thinking vision emphasizes global engagement and robust international cooperation as pivotal elements in AXA Turkey’s transformation strategy. This participation at the summit marks a significant milestone in showcasing AXA Turkey’s technological prowess on a global platform.
The summit delved into crucial areas like artificial intelligence, data architecture, ethical data utilization, and the transformation of customer experience through AI, alongside corporate data strategies. The integration of generative AI into business workflows was examined not just for technical efficacy but also in terms of ethics, security, fairness, transparency, and human rights sensitivity.
Yavuz Ölken articulated AXA Turkey’s central role in this transformative journey: “The future of insurance pivots on robust technological frameworks, a human-centric approach, adherence to ethical principles, and transparent data practices. AXA Turkey is at the epicenter of this transformation. The modern metric of corporate success is not merely data possession but the strategic analysis and application of high-value data. Hence, we focus on enhancing data quality, precision in analytics, and seamless integration into decision-making processes. For us, digital transformation transcends mere technological investment; it represents a fundamental cultural evolution that encompasses trust, sustainability, and a forward-thinking leadership ethos. We aim to leverage data not only for business efficacy but also to contribute positively to societal progress. Although artificial intelligence offers exciting possibilities, without strategic foresight regarding its business value, it can become inefficient and costly. Therefore, we must develop solutions that prioritize business value and begin with empathy for customers, employees, and agents. Internal process optimization is crucial, yet it equally influences overall service quality and growth.”
The insights garnered from the summit reinforce AXA Turkey’s ongoing data-driven transformation strategy, aligning with its vision of crafting a smarter, safer, and more personalized customer experience. AXA Turkey remains steadfast in its commitment to developing solutions that cater not only to current demands but also anticipate future needs.
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