Türkiye Sigorta reinforces its support for Turkish basketball by sponsoring the national team, highlighting dedication to sports excellence.
Türkiye Sigorta has taken another significant step in its longstanding dedication to Turkish basketball. What began as active sponsorship of the Basketball Super League and the Turkish Basketball League has now reached a new milestone with full sponsorship of both the Men’s and Women’s National Basketball Teams. This collaboration marks a defining moment in reinforcing the country’s basketball culture and national pride.
The latest reflection of this partnership came alive on Thursday, November 27, 2025, during the FIBA World Cup Qualifier game against Bosnia and Herzegovina in Istanbul. The event drew national attention as President Recep Tayyip Erdoğan attended alongside Hidayet Türkoğlu, President of the Turkish Basketball Federation, and Taha Çakmak, General Manager of Türkiye Sigorta. Prominent figures from the sporting community also graced the match, lending support to the national team in a display of unity and enthusiasm.
The spirit of the legendary ‘12 Giants’ came to life once more at the FIBA 2025 European Basketball Championship Qualifiers in Riga, where the Turkish National Team delivered an impressive 93–71 victory. The success resonated beyond the court, symbolizing not only athletic excellence but also the power of collaboration between sports institutions and corporate supporters driven by national devotion.
Following the match, Taha Çakmak, General Manager of Türkiye Sigorta, shared heartfelt reflections on their role as a key supporter of Turkish basketball. He emphasized that Türkiye Sigorta’s vision is founded on being “the insurance of Turkish basketball” and contributing genuine value to society through meaningful sponsorship initiatives. As he expressed, standing behind the national team is not merely a corporate duty, but a patriotic mission fueled by belief in the symbolic power of the star-and-crescent jersey.
Çakmak reaffirmed that the company’s commitment extends far beyond financial support, noting that Türkiye Sigorta sees itself as a partner in the growth and future of Turkish sports. Emphasizing this philosophy, he remarked that their backing “is not just sponsorship—it is a form of social responsibility aimed at inspiring future generations of athletes and strengthening the foundation of Turkish basketball.”
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