Unico Sigorta’s Strategic Customer Experience Transformation

Unico Sigorta Embarks on a Customer-Centric Transformation with New DepartmentIn a significant move to enhance its customer-focused transformation journey, Unico Sigorta has launched the Customer Experience Department, aligning with its Continuous Development theme. The department’s primary objectives include fostering a customer-centric culture organization-wide, ensuring simple and transparent communication, and enhancing accessibility. By integrating customer feedback, Unico Sigorta aims to tailor its services and products for optimal customer solutions.Striving to cultivate a dynamic cycle that not only listens but learns and acts upon customer feedback, Unico Sigorta is committed to refining its offerings and elevating the customer experience continually.Birol Balık, Strategy and Business Development Director at Unico Sigorta, emphasized their goal to address policyholders’ needs by truly understanding them. He elaborated, “Our primary responsibility is to swiftly and efficiently resolve customer requests with well-suited solutions. As highlighted in our strategic business plan, the theme of ‘Continuous Improvement’ is pivotal. We believe that the key to enhancing our products and services is rooted in customer experiences. Recognizing and valuing customer insights as a means of continuous learning and identifying growth areas is crucial. At Unico Sigorta, we consider every feedback an opportunity for improvement and action, which we consistently embrace. This initiative marks the beginning of our journey; every advancement we make for a superior customer experience hinges on listening to our policyholders’ voices.”