Explore Stellantis’ strategic plans for Maserati as they evaluate future growth and market opportunities for the iconic brand.
Automotive giant Stellantis (NYSE:STLA) is exploring strategic avenues for its high-end brand, Maserati, which may include the potential sale of the marque. This development was highlighted in a recent report by Reuters.
The review of Maserati’s prospects was initiated under the stewardship of Stellantis’ Chairman, John Elkann, prior to the appointment of the new CEO, Antonio Filosa, who is set to assume his role on Monday.
During the process of selecting the new CEO, Elkann emphasized the importance of evaluating the potential and sustainability of Stellantis’ 14 brands, a portfolio that encompasses well-known names like Chrysler, Peugeot, Jeep, and Alfa Romeo.
In a bid to shape future strategies for Maserati and Alfa Romeo, Stellantis engaged the consulting services of McKinsey earlier in April to assess the ramifications of U.S. tariffs on these brands. At that juncture, Stellantis affirmed its unwavering commitment to the two brands.
The report suggests that McKinsey’s analysis, which considers the potential divestment of Maserati as one of the options, remains in its preliminary stages.
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