Sompo Insurance underscores how swiftly life can regain its rhythm in moments of unexpected disruption through its new promotional campaign. The advertisement, launched with the slogan “Back to Normal with Sompo Insurance!”, emphasizes the company’s dependable approach and rapid solutions, reflecting its strong expertise particularly in comprehensive insurance. The campaign is being showcased across television, radio, and digital platforms, reaching a diverse audience.
Inspired by sudden events that interrupt everyday life—such as unforeseen accidents—the campaign illustrates how Sompo steps in to support individuals and restore their daily flow. The brand positions its insurance service not only as protection but as a trusted companion that helps life return to balance.
The commercial tells the story of an ordinary day disrupted by a sudden roadside accident, followed by Sompo’s quick and solution-oriented intervention. Edited with the turntable technique, the film effectively visualizes both the turning point in the narrative and the continuous motion of life itself. Sompo’s practical step-by-step assistance after the incident allows viewers to clearly experience the brand’s promises in action.
The creative direction, developed by Indie Istanbul, was brought to life by Riders Film production, with Gürcan Güreşçi directing the shoot. The commercial is distributed across TV, radio, and digital channels, ensuring a wide-scale presence. Through the “Back to Normal” initiative, Sompo Insurance reinforces its brand commitment to reliability and plans to sustain this communication strategy with new projects.
Advertiser: Sompo Insurance
Advertiser Representatives: Burak Bayhan, Elçin Agazade Cida
Advertising Agency: Indie Istanbul
Agency President: Güngör Türkömer
General Manager / Strategic Planning: Gözde Yılmaz
Creative Directors: Ali Hikmet Yavuz, Kemal Hayıt
Creative Team: Öykü Kaya, Yiğitcan Çakır
Agency Producer: Burçin Şimşek
Client Group: Sude Erdoğan, Ayşe Küçükyılmaz
Production Company: Riders Film
Producers: Damla Sel, Yaren Demir
Director: Gürcan Güreşçi
Director of Photography (D.O.P): Ahmet Açıkkol
Media Planning: MG Media
Media: TV, radio, digital, outdoor
Commercial Duration: 35 seconds
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