Allianz Türkiye has proudly achieved remarkable recognition at the 20th Felis Awards, securing 19 prestigious honors across multiple categories. The company’s outstanding performance reaffirmed its creative strength in marketing communications, combining impact, innovation, and purpose.
Among its many achievements, the Elle Muayene campaign, designed to raise awareness about the significance of early breast cancer detection, stood out as a true milestone. Developed in partnership with ELLE Magazine, this initiative earned 18 awards, including the coveted Grand Jury Prize and the Game-Changing Work of the Year award—an accolade introduced for the first time in Felis Awards’ two-decade history.
The Elle Muayene project was recognized across numerous categories such as Craft Felis, Media Felis, Integrated Felis, Print & Publishing Felis, and Social Responsibility & Sustainability Felis, among others. Its creative and strategic storytelling not only engaged audiences but also encouraged life-saving awareness through innovative communication.
In addition, Allianz Türkiye’s ongoing “Turkey’s Most Powerful Female CEO + 1 Girl Future” initiative, developed in collaboration with the Koruncuk Foundation, earned recognition in the Social Responsibility & Sustainability category. This program, launched in 2023, supports Koruncuklu girls in building stronger futures through mentorship and lifelong empowerment opportunities.
Sharing his thoughts on this achievement, Onur Kırcı, Deputy General Manager of Marketing and Digital Insurance at Allianz Türkiye, emphasized the organization’s ongoing dedication to societal well-being. He highlighted, “At Allianz, our vision is to be a lifelong companion to both our customers and our community. By developing meaningful and socially conscious campaigns like Elle Muayene and A Girl Will Come, we aim to spread awareness and promote positive change.”
He also expressed gratitude to the entire creative team and business partners, praising their innovative spirit, dedication, and strategic collaboration that made these achievements possible.
Through these awards, Allianz Türkiye has once again demonstrated how purposeful creativity can make a lasting impact—both within the marketing industry and in society at large.
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