Explore the dynamic growth of the App Store economy and its impact on global markets, innovation, and digital transformation.
The App Store, pivotal in transforming the mobile app concept into a robust global economy, has so far generated hundreds of billions of dollars in value, sharing this wealth with developers worldwide. Recently, a report has been released, illustrating the tremendous progress achieved over the past six years.
The Massive App Store Economy
According to an in-depth study conducted by the independent economic consultancy, Analysis Group, the App Store ecosystem contributed a staggering $1.3 trillion to the global economy by 2024. This figure represents more than double the $519 billion reported in 2019. Diving deeper into these numbers, 81% of the $1.3 trillion, approximately $1.05 trillion, originated from the sale of physical goods and services. This category encompasses sectors like retail sales, travel bookings, and food orders.
The remaining 19% of the total contribution is attributed to digital products, services, and in-app advertising revenue. Notably, Apple states that it does not receive any commission on about 90% of these transactions. Geographically, China led the contribution with $539 billion, followed by the United States with $406 billion. Europe secured the third position, contributing $148 billion.
Apple’s CEO, Tim Cook, highlighted the vibrant and innovative nature of the App Store as a marketplace for developers, reaffirming their ongoing commitment to the developer community that underpins this remarkable success.
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