Explore Apple’s stellar financial performance in Q2 2025, highlighting key growth metrics and strategic achievements.
Apple has released its financial results for the second quarter, ending on March 29, 2025. The company reported a 5% year-over-year increase in total revenue, reaching $95.4 billion. Furthermore, the earnings per share rose by 8% year-over-year to $1.65. In a show of confidence, Apple’s board also announced a substantial $100 billion share buyback program, alongside an increased cash dividend of $0.26 per share.
The tech giant highlighted that its installed base of active devices has climbed to an unprecedented high across all product categories and geographical regions. While revenue in Europe and China showed more modest growth compared to the Americas, Japan, and the Asia Pacific, Apple’s services sector experienced a remarkable boom.
Record-Breaking Services Revenue
Apple’s revenue from its services division soared to an all-time high of $26.64 billion, marking a 12% increase from the previous year. On the hardware front, iPhone revenue saw a slight uptick of 2% year-over-year. Meanwhile, Mac sales grew by 7%, and iPad revenue surged by 15%. However, there was a 5% decline in revenue from wearables, home products, and accessories, totaling $7.52 billion.
Detailed Revenue Breakdown for Apple Q2 2025:
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