Allianz Turkey has unveiled a fresh commercial within the scope of its We’ve Got Your Back Like a Mountain initiative, developed to support girls in Erzurum Palandöken by helping them realize their potential and gain access to winter sports. The film captures the journey of 9.5-year-old Ayşe, who grows up amidst the challenging nature of Palandöken, discovering how the mountain that once felt unreachable evolves into a symbol of strength and support.
As Allianz continues its role as the Global Insurance Partner of the Olympic and Paralympic Games, it introduces a new advertisement for the We’ve Got Your Back Like a Mountain campaign — a project that aims to uplift girls living at the foot of Mount Palandöken in Erzurum, many of whom have never experienced skiing before. In partnership with the Palandöken Ski and Snowboard Academy (PAKA), Allianz Turkey provides continuous training and equipment assistance for nearly 10 years, accompanying participants until they qualify for their first ski coaching exam.
The new Concept Agency production emphasizes how the mighty Palandöken Mountain stands beside children as a pillar of strength and hope, told through Ayşe’s perspective from Erzurum. Viewers can watch the latest campaign film from Allianz Turkey through the provided link.
Advertiser: Allianz Turkey
Advertiser Representatives: Onur Kırcı, Murat Toz, Gizem Coşkun Salih, Murat Şeker
Advertising Agency: Concept
Agency Presidents: Kerem Özkut, Barış Alemdar
CCO: Ufuk Işık
Creative Directors: Emre Günaydın, Mehmet Demirel
Creative Team Leaders: Apo Gürses, Yağız Akgün
Creative Team: Erkut Çarık, İnci Yıldırım, Ayşe Eserova, Hilmi Batuhan Gerçel, Emre Uncu
Director of Customer Relations: Özlem Najdi
Customer Relations: Mirza Özgün, Asil Kaan, Buse Yıldız
Graphic Design: Tuna Eren
Production Director: Barış Dikmen
Agency Producer: Ayten Güneş
Strategic Planning: Waterfall Method
Music: Ozan Hatipoğlu – Audio Kollektiv
Production Company: Public Film
Director: Dual
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