An inspiring celebration of sports and nature was witnessed during the Merrell Belgrade Ultra 2025, where Anadolu Sigorta took center stage as the main sponsor. Held over the weekend of September 5–6, this trail run unfolded beautifully in the picturesque settings of Istanbul’s Kemerburgaz City Forest. Embracing the spirit of the event’s motto, “Nature and sports for everyone,” the run became a canvas for thousands of participants to express their love for fitness and nature.
In a special partnership role, Anadolu Insurance underscored its commitment by not only sponsoring the event but also offering assurance through its Personal Accident Insurance to all participants. This coverage provided runners with the peace of mind to focus solely on the race’s thrill and their athletic performance.
Empowering Athletes with Safety and Assurance
Anadolu Insurance CEO Z. Mehmet Tuğtan expressed deep pride in aligning with such a prestigious event, highlighting the company’s dedication to promoting healthy living through active lifestyles. He stated, “Supporting events like the Merrell Belgrade Ultra transcends mere sponsorship; it’s about sharing the vital enthusiasm of those dedicated to their health and encouraging a community centered on vitality and well-being.”
Trailblazing Routes and Experiences
The race consisted of five diverse courses: Team Race 5K, Fun Run 5K, the dynamic Belgrade Anadolu Insurance Trail 15K, challenging Medium Trail 30K, and the demanding Ultra 60K. This rich selection inspired a dynamic weekend filled with more than just running; participants and visitors enjoyed a true festival atmosphere complete with music, lively performances, an engaging expo area, and various family-friendly activities, making it an unforgettable experience for all ages.
By associating with the Merrell Belgrade Ultra, Anadolu Insurance reaffirmed its mission beyond just facilitating sports events. It actively contributed to creating an environment that fosters wellness, community, and connection with nature. This event wasn’t just a race; it was a holistic experience, where even the youngest participants delighted in activities like face painting, making cherished memories alongside competitive action.
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