Explore how Samsung’s chip strategy shapes innovation, performance, and the future of the Galaxy S26 smartphone series.
Over the last few years, Samsung has poured significant resources into developing its own custom processors and establishing a graphics collaboration with AMD. Despite these ambitious efforts, the company has yet to deliver a chipset that can truly rival Qualcomm’s Snapdragon models in comprehensive performance and real-world efficiency tests.
The question now facing analysts and tech enthusiasts is whether Samsung might experience a consumer backlash over its evolving chip strategy in the upcoming Galaxy S26 lineup. Historical patterns show that Samsung alternates between Snapdragon and Exynos chipsets, mainly based on geography. For instance, while the Galaxy S23 featured only Snapdragon processors, the Galaxy S24 reverted to a hybrid approach. The upcoming Galaxy S25 is expected to once again rely entirely on Snapdragon chips.
According to recent industry leaks, the Galaxy S26 series will follow a dual-processor policy similar to earlier models. Markets such as Europe and Turkey are anticipated to receive phones running the Exynos 2600, whereas major regions like the United States and China will likely see models powered by the Snapdragon 8 Elite Gen 5 processor. This move underscores Samsung’s ongoing balancing act between regional optimization and global performance consistency.
Interestingly, reports indicate that the upcoming Snapdragon 8 Elite Gen 5 may be produced using Samsung’s own 2nm fabrication process. This suggests that—even with Qualcomm branding—the chips across all Galaxy S26 devices could originate from Samsung’s manufacturing facilities. Such an arrangement would mark a noteworthy step in the company’s broader semiconductor strategy.
