The 2025 Brand Value Rankings by Kantar BrandZ
The renowned research and analytics company Kantar BrandZ has unveiled its annual list of the world’s most valuable brands for 2025. This year, the cumulative value of the top 100 brands has soared to 10.7 trillion dollars, marking a substantial 29% surge from the previous year. Notably, the list is predominantly dominated by US-based brands, which account for an impressive 82% of the rankings.
Apple Leads the Pack Once Again
Kantar’s assessment is not limited to mere brand value; it also encompasses customer perception and potential purchasing power. Factors such as market position, service perception, and user loyalty play significant roles in determining the final rankings. According to this comprehensive analysis, Apple has clinched the title of the world’s most valuable brand for the fourth consecutive year, boasting a staggering brand value of 1.3 trillion dollars. This achievement represents a remarkable 28% growth annually, achieved despite economic uncertainties and heightened competition.
The Top Contenders in Brand Value
Trailing behind Apple is Google, with a brand value of $944 billion, reflecting a 25% increase. Close on its heels is Microsoft, with a brand valuation of $884 billion, indicating a 24% growth. Amazon holds its position at fourth place, with a brand value of $866 billion and an impressive 50% growth. Notably, McDonald’s is the only non-tech brand to secure a spot in the top 10, with a brand value standing at $221 billion, albeit without any annual change.
| Rank |
Brand |
Brand Value |
Annual Change |
| 1. |
Apple |
1.299 trillion dollars |
+28% |
| 2. |
Google |
944.137 billion dollars |
+25% |
| 3. |
Microsoft |
884.816 billion dollars |
+24% |
| 4. |
Amazon |
866.118 billion dollars |
+50% |
| 5. |
NVIDIA |
509.442 billion dollars |
+152% |
| 6. |
Facebook (Meta) |
300.662 billion dollars |
+80% |
| 7. |
Instagram (Meta) |
228.947 billion dollars |
+101% |
| 8. |
McDonald’s |
221.079 billion dollars |
+0% |
| 9. |
Oracle |
215.354 billion dollars |
+48% |
| 10. |
Visa |
213.348 billion dollars |
+13% |
Nvidia: The Star Performer
The standout performer on this year’s list is undoubtedly Nvidia, which has climbed to the fifth spot with a brand valuation of $509 billion, representing a phenomenal 152% increase over the past year. This achievement marks the most significant annual change on the list. Nvidia’s leadership in the artificial intelligence sector, coupled with growing global interest, has been pivotal to its meteoric rise. At times, the company’s stock price has been the highest in the world.
Facebook secured the sixth position with an 80% growth, while Instagram also made it to the top 10 with a 101% increase. Other brands like Oracle and Amazon showcased high growth rates of 48% and 50%, respectively. Meanwhile, McDonald’s brand value remained stable from the previous year.
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