Broker Insights, a leader in insurance data analytics and market intelligence, has announced a substantial upgrade to its insurance decision intelligence platform, Broker Insights VISION.
The year 2024 was pivotal for Broker Insights, witnessing an 87% increase in Gross Written Premium (GWP) on the VISION platform within just one year.
Initially launched in 2018 as a straightforward prospecting tool managing £20 million in GWP, VISION has significantly evolved into a comprehensive platform, now managing over £6 billion in GWP, representing more than a third of the UK insurance market.
Since its inception, VISION has advanced, attracting regional brokers, large brokers, and networks aiming to enhance operational efficiency and optimize placements. Insurance companies and MGAs are also increasingly involved, looking to bolster their relationships with the broker market.
The latest update marks the fourth major iteration of VISION, introducing improved functionality to strengthen connections between brokers and insurers. Broker Insights has reimagined VISION to become more scalable, efficient, and future-ready. By combining multiple technologies into a single unified system, the update enhances operational efficiency and paves the way for continued innovation.
The first significant release, Vision for Insurers, will provide insurer and MGA partners with a more intuitive experience. Key features include linked policy views for deeper insights and expanded appetite guidance. Brokers will soon be able to access these updates, with additional features designed to further enhance engagement, performance, and efficiency for all users.
Peter Scott, Chief Executive Officer of Broker Insights, stated: “This evolution represents a foundational shift in how insurers and brokers interact with their data, reinforcing our commitment to empowering our partners with the tools they need to thrive in an evolving market.”
Customer feedback from the UK, Europe, and the US has informed our development roadmap, laying the groundwork for future products and the next wave of innovation, including enhanced AI-driven capabilities.
As more brokers and insurers have adopted VISION and recognized its benefits, the natural question arose: ‘What else can it do?’ This high level of adoption and feedback highlighted the necessity for a fresh approach to unlock our long-term potential.
“Our objective wasn’t a complete overhaul of the user interface, but rather, to refine its look and feel and make the experience more intuitive. Our primary focus has been on developing a scalable, unified infrastructure that supports rapid future development and adapts to the evolving needs of our partners and the market, providing a solid foundation for long-term growth. And this is just the beginning—our roadmap includes groundbreaking new capabilities that we’ll be unveiling soon,” Scott added.
Fraser Edmond, Co-Founder and President, commented: “When we launched in 2018, we recognized the market’s need for a solution. In 2025, we now comprehend the scale of the opportunity. Over the past few years, we’ve been listening, learning, and fine-tuning our proposition to meet the evolving demands of our customers. Our experience in the UK—and increasingly in the US—is shaping our product development and strengthening our position as a leading provider of insurance data analytics and market insights.”
The unification of our technology provides us with a robust and adaptable foundation, upon which we can apply the outcomes of research and development and build our next phase of growth.
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